Advancing the eStatement
Motivated by the desire to strengthen Card Member's online experience, this financial services company asked us to take a user research-driven approach to revamping this important but easily overlooked page in the Member Journey.
Our user-focused methods included discovery and co-creation research, in addition to concept development and testing. We delivered a framework and design for the eStatement that provided assurance, confidence and member value while considering the intricate business needs.
Team
Smart Design
Role
Creative Director
Multi-disciplinary design team of Researchers, UX and Visual Designers