I lead experience strategy for 0→1 products, major redesigns, and platform evolution, and I work hands-on with teams to turn ambiguous problems into clear, buildable solutions.

I lead product definition and experience strategy for early-stage products (0→1), major redesigns, and responsible evolution of existing platforms, helping teams move from ambiguity to clear, buildable solutions that drive meaningful user and business outcomes. My work most often happens within small to mid-size product teams.

My core strength is experience design leadership, defining experience strategy and design direction, then aligning cross-functional teams across product, engineering, brand, and customer-facing functions around coherent, integrated experiences that meaningfully shape how products are understood, adopted, and used. I stay close to the work to ensure ideas translate into strong execution, not just good intentions.

I bring a strong background in experience architecture, visual language, and brand integration, defining strategic expression and signature moments that teams translate into elegant, durable product experiences.

I’ve spent a significant part of my recent career working in financial services and fintech, where trust, clarity, and usability directly impact outcomes. That perspective continues to inform how I approach adjacent domains such as health & wellbeing, particularly in contexts where reliability, judgment, and restraint matter as much as innovation.

I’ve led and mentored designers, stayed close to the work where it matters, and guided teams through growth, redesign, and transition. I’m most energized by environments that value clear product thinking, strong collaboration, and design as a strategic partner, not just a delivery function.