Sleep’s Best Friend

Knit was an early stage health-tech start-up, creating a camera and app that delivered sleep information to help families better understand their child’s sleep. 

As a new brand and category, they needed to establish their values and introduce their offer to new parents. The look was built and extended from a very early logo mark into the current logotype. It has a rounded playfulness that evokes the bits and pieces of data and health coming—weaving together the strands of health.

COMPANY

Knit Health

Role

Creative Direction
Brand Strategy
Design

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